Q & A WITH THE CEO OF LUCID EYEWEAR
Mark Reininga, a Chautauqua County native and CEO of Lucid Eyewear talks about what inspires him and the importance of giving back.
1. What is your organization’s mission?
Lucid Eyewear was established in 2013 with mission to design, develop and deliver high quality products that help define individuals through lifestyle, culture, music, fashion and desire. The Lucid passion is to positively influence the world by directly giving back with each, and every, product that is sold.
Our give back Mission, Spread The Shade
A child dies every minute from Malaria. Each child needs a long lasting insecticidal net (LLIN). Lucid’s mission is to spread the hope of a child’s future with the protective shade of sleeping net. A simple sleeping net is the most effective means of preventing mosquito bites and the Malaria disease.
2. What makes you guys different from the rest?
Most organizations ask for donations from donors and then use it to fund their mission. We are an eyewear company that has our mission built into our model. For every sunglass we sell, we donate a Malaria fighting sleeping net to a child in need. It’s great because people can still give back to others even when they are shopping for themselves. We never thought a pair of sunglasses could have such an impact on someone’s life. Each pair literally has the power to save a childs life.
3. Offices or open workspace?
We have an open workspace or what you would call a Modern day business. We currently have 4 people in our company and none of us live close to each other. We firmly believe in supporting each others passions which means we live in different areas. If anything, it has strengthened our company because everyone is more motivated and inspired by the environment they currently live in.
Mark Reininga – CEO – Los Angeles CA
Willie Wood- Accountant & Shipping – Mammoth Lakes, CA
Brad Farmer – Marketing – Truckee, CA
Chris Perody – Sales – San Clemente, CA
Trendy Shades- Peru Distribution
Bno trading- Japan distribution
4. What three words describe your organization?
Spread The Shade
5. What inspires you?
Creative expression, giving back and helping others in need, music, action sports, movies, art, people.
6. What is the best part about your job?
The best part about my job is our trips to Mozambique when we give the nets to the children and stay for a week and help out at the orphanage. There is nothing better than seeing those kids faces and the joy in their hearts.
You can watch our first trip here: https://www.youtube.com/watch?v=pPk4hhN_dWc
9. What do you want (insert website name)users to know about your organization?
We are constantly striving to do good and inspire others along the way and we want to encourage you to do the same. It’s important that we give back and fight for something that is bigger then ourselves.